People are always selling something, even if they are just selling themselves. From being interviewed for a new job to meeting a potential spouse for a possible long-term relationship, selling is what people inherently do. Learning how to sell is as essential as learning the product or services you are trying to sell. It is easy to stand and make a presentation on something you are passionate about; however, it is difficult to convince a potential client of your sincerity about your product when you have very little confidence in yourself.
Here is a list of four key methods you can make immediately actionable to help you outperform your competition and increase your chances of closing the biggest sell of your life.
1. It is not what you say, but how you say.
Informing a client about your product is good; learning how to use power or emotional words in your presentation will have your client eating out of your hands. Learning how to say it can be more alluring than physical attraction. When you put the time and energy into saying it right, instead of just giving information, your listeners will be asking for an ink pen to sign on the dotted line. Make sure you buy the recommended reading material that can help improve your presentation.
2. Visualize yourself as a mover and a shaker.
How you visualize your life is usually the direction it moves. Escape the staff worker mentality and adopt the attitude of the innovator. My perception has been trained to see opportunities in rejections or delays, while others can only see negativity.
3. It is more important to believe in yourself than to believe in your product.
You can always replace the product with a new and improved item, but you can never replace you. You are your greatest asset. You have to see yourself as crucial, not expendable. No item truly sells itself, it takes people to sell products. A man or a woman can be attracted to a person’s body, but a long-term relationship becomes possible when the beautiful body can intelligently articulate.
4. Properly pitch your product everywhere you go
Improve you product by improving your presentation and your clients will think you are the greatest discovery since the peanut butter and jelly sandwich. Avoid coming off like a salesperson, and work at sounding more like a reliable friend or close relative.
I frequently say, “Readers are leaders and leaders are readers.” I strongly believe this statement; therefore, I have taken the time to recommend reading material that I believe will greatly benefit your life and business endeavors. Click the images to see more information or to order the books from Amazon.com.
[amazon_image id=”1591842158″ link=”true” target=”_blank” size=”medium” ]The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies[/amazon_image] [amazon_image id=”0735204373″ link=”true” target=”_blank” size=”medium” ]How to Say It, Third Edition: Choice Words, Phrases, Sentences, and Paragraphs for Every Situation[/amazon_image] [amazon_image id=”0071467858″ link=”true” target=”_blank” size=”medium” ]Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas[/amazon_image]
The materials are provided for your convenience and Dr. Brown will earn a small commission from Amazon when you purchase through the links provided above.